TARGET AREA    DEVELOPMENT
         Target Area Development


The idea of target area development was included in the Unified New Orleans Plan, as “clustering.” Clusters are not only attractive, and a part of New Orleans history, but they are necessary in New Orleans today. Available resources are not sufficient to rebuild everything all at once. The City’s rebuilding will have to start in a few places, and move on from there.


The Office of Recovery Management has selected 17 locations as initial Target Areas, which are intended to catalyze development in areas across the city. The Target Areas were chosen with the following criteria in mind:
  • - Visibility

  • - On traditional transit corridors

  • - Sites of New Orleans’ original markets and retail clusters

  • - Sufficient amount of land available

  • - City resources available nearby to anchor the development

  • - Agreement among the various New Orleans public planning processes about how to redevelop

  • - Location in a variety of settings to test the concept and to make it repeatable in all areas of the City


The 17 areas fit in three categories:

ReBuild Areas experienced severe destruction of physical structures and social networks during the storms and floods. They will require major rebuilding and significant public and private investment for their recovery.
  • - New Orleans East, Lake Forest Plaza

  • - Lower Ninth Ward
                                                    
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